After two years of government restrictions and contractions of office furniture procurement, and the closure of the subsequent market of the building hall, most office furniture makers feel the winter of sales. Because the government unit, originally is the Chinese office furniture the biggest buyer. So people who are used to "relationship marketing" lose focus and don't know where to go? Therefore, they turn to public institutions or foreign capital or private enterprises, so-called "business orders". The production of "painted solid wood" also turns to "glue board screen". But is it really that easy to turn? I'm afraid it will be a big competition for business sheets.

After more than 20 years of "non-marketing", China's office furniture market has been unable to find the direction of development. Direction is actually, but everybody hesitated how to come out the next step, the author contact too many aspects in the last two years of office furniture industry, in the communication, there are people will think "bad timing is good opportunity" are going to start again, others are investigated decayed to the career... Each has its own ideas. In view of the overall situation and the development of the market, the author has sorted out 10 development directions with professional thinking, which can be used for reference by those who have ideas.

One | transformation, innovation, shuffle, disappear.

Transformation and innovation are the words that people often mention and hang in their mouths, but they always think of getting a new product and attending the exhibition... It is the transformation innovation, completely is a kind of surface cognition. In fact, the so-called first and second tier traditional industries in China are faced with the bottleneck and dilemma of growth, and there is no foundation for further growth. In a daze, all operating costs are increasing, and the greater the brand, the greater the pressure... If every family wants to enter a low price competition or a few more brands want to expand their business, the road becomes narrower and narrower. Therefore, I predict that shuffling is an inevitable process. People with ideas will calm down and use the accumulated resources to find a good direction. Otherwise, they believe that many businesses will not see the spring of 2019.

2 | office furniture and e-commerce operation.

Two years ago, I said that if the thinking and direction were correct, 10 years later, office furniture would have a 30% market share through Internet + or + Internet operation. Of course, many companies are trying to sell products online, but most of them are mainly office chairs or single products, or relying on jd.com and Tmall platform. Market at present with all us net with B2B electric business platform was established, and the shenzhen western exposure via the B2C sales in office chair and achieve good results, and favored millet and wants to invest in this field. But how to build a comprehensive, professional and consumer approved e-commerce platform depends on the absolute talent and relative capital. It will be able to integrate commercial real estate, office furniture, design, building materials, decoration, stationery, equipment, software... This is a trillion-dollar market. Chinese consumer's perception of office furniture is still quite low as the original in idea, who can be the market of educators, who will have the opportunity to lead the market and win the big cake, I look forward to such a thinking person.

Triple BBB 0 maker space and the second wave of joint office.

When the "innovation, entrepreneurship" slogan shouted through the day, all over the country was "a guest room and joint office" of agitation, but WeWork or CoWork concept did not grab, mostly make a creative space to hatch and the introduction of the vc or other capital. All I want is entrepreneurship + capital, with little attention to space planning and furniture adoption. From the author's observation of too many makers' space, hardly any of them have been fully qualified in this regard. However, it is believed that after this surge, there will be a lot of upside down, and the second wave of maker space will definitely pay attention to this piece, which will also bring opportunities to high-quality office furniture. WeWork, the first Chinese company to be established in Shanghai, is also looking forward to the right combination of office space and office furniture.

Four | public furniture market differentiation.

Office furniture is the core of public furniture, but each public furniture also has its original specialized field. Like schools, health care, finance, hotels, restaurants, shops, transportation, logistics... All have their special major, it seems that the hotel is developing more, schools, health care, finance... There is also gradually a manufacturer in full access, but so far there is no one able to integrate or research a comprehensive product, mostly based on office furniture based on the demand for bidding. In the public furniture market, the area and the opportunity are very large, but the professional is also high, who can focus on the development of its refinement, the high efficiency it can achieve is also inevitable.

Five | strong cross-industry entry into the market.

Capable stationery, according to the author of the message, ningbo, zhejiang province, jinhua sunlight enterprise friendship furniture, shenzhen kingdee, millet investment of the west's son, is relying on its abundant capital to enter the market leader in the industry. Imagine the office furniture industry, except for a few, it will be difficult to take out one or two billion, but it is small money for many industries. And office furniture's eldest brother sneakingly, add up the top three accounts for no more than 3% share of the market, there is no absolute leadership brand and market share, and let other industry can take advantage of, but the home office has its own professional field, also can become, not completely on funds we have to wait and see.

Six BBB 0 distribution channel absolute control.

At present the dealer loyalty of office furniture is very low, have milk is niang, sell the sheep head sell dog... It is quite common that no brand owner has the confidence to fully control the distribution channels, so there is little business for everyone. But the author's idea is that the wife will go out of the way, and the husband is not responsible. Has no national distribution channels of major and long-term planning layout, not to their own brands to bring tangible and intangible benefits for them, and don't have the ability to marketing into a professional office environment operator, let them always have the endless innovation and learning is endless, and why.

7 | light assets production mode operation.

Past "government" is popular, zhongshan paint products should also have a mass production operations, use the same product design to mass production for many years, hoarding a large number of inventory, cash on delivery, prosperous era has passed. How to build a brand, pay attention to research and development and marketing, supply side right role, not all products are their production, but meet the needs of the market for large to visit the factory, as long as have core factories, from the architectural appearance, automatic production line and process, the attention of environmental protection, space environment, fully reached the international level. In the future, there will be between 50 and 10 billion big manufacturers, and it will be necessary to use this model of light assets to make it big.

The rise and growth of the eight | emerging brands.

There are many fresh thinking emerging brands appear, they attach importance to brand, pay attention to research and development and marketing, with professional model in market rush, is challenging traditional a second-tier brands, increase new brand in the existing foundation, also has a parts factory to a new brand of investment... Of course, no one has been able to go beyond the old front, but the results are already being shown. However, the operational thinking of international brands in the Chinese market is of concern to the rise of another brand.

The development direction and trend of new products of |.

With the demands of life, intelligence and efficiency, and the application of new materials, and the work demands, the development of several products is worthy of attention:

A. Adjustable desk.

B. The use of felt (PET) materials in the product.

C. Intelligent office furniture.

D. Communication space furniture.

E. More intimate furniture accessories.

F. Office chair most in line with market value requirements.

Ten | media with influence and say.

A not overlooked by the media industry, is a no voice business, the absolute lack of professional media industry, the author created the "office" will become a network or entity concerned most professional media, with the strength of vision, as the voice of the industry and expand the industry to bring more international exchanges. For this industry to speak, improve consumer awareness, and then improve the overall office environment.

"Office environment · China dream" promotes the promotion of office environment in China, and gradually reaches the international level. The "proof" office environment is the soft power or intangible national power of the country, and has been the goal of the author's life efforts and dedication. The 10 predictions are a kind of thinking, which is also a guide and encouragement, and we expect all businesses to find a way to transform themselves. I would like to work together with the author to create a strong gravitational wave, attract people to agree to a good office environment, and prefer to use good office furniture.

Source: office contact public number.